Our Services
Company Start-Up
We will work with you to help you decide the best model for you. Will you use a distributor or agency at first, set up your own limited company here or import your product or service directly from a company in a different country? Maybe you want to franchise in Spain, which we also have extensive experience of.
Once decided, you need to understand the paperwork required, see if any licenses or visas need be organised or not, and have somebody looking ahead with you for any bumps in the road. We have twenty years business experience of all stages of the process in Spain.
Market Investigation
The list of questions is potentially endless. We’ll find out about your business from you (as well as some more about your customers and competitors) and get out there to explore what your potential market looks like.
Consider us for a full market report (for example, olive oil demand in Western Europe) or for an ad hoc piece of work (for example, which are the key shopping centre and retail groups). In all this type of work we have detailed experience.
We could even test your product on some international customers. With our extensive business development experience we can find and meet your first clients or contacts for you and get your selling off to a flying start.
Business Plans
A plan that states clearly what the business objective is, how you intend to reach it, how much it will cost, and how you will sell and promote is a ‘must have’ when you work in international markets.
We come across people who want to set up in Spain or Spanish-speaking companies that cannot wait to hit the international trade fairs. They have a brilliant product, lots of enthusiasm and investment but no plan or cost controls, and six months later return to their home country with a few foreign hotel receipts as souvenirs.
We want to stop this by working with you on your international business plan. We have lots of success in this area both personally and for other clients.
Representation
and Fairs
Even in the internet age, face-to-face meetings still work. For trade fair representation or support we can offer a lot. We can carry out full project management from start to finish, design the stand and the publicity materials and use our sales experience at the event to win new clients for you.
Alternatively, we can provide fluent, personable English speakers (for Spanish companies exporting) or Spanish speakers (for people setting up in Spain) so that your company gives the most professional appearance possible.
Marketing and
Promotional Plans
If you don’t take cultural difference into account your sales and marketing won’t work. A promotion that has won awards in Scotland could need massive tweaking to fit in Spanish-speaking countries.
We can plan and build all your marketing with you. The product, its price, the promotions and campaigns, the channels to market, the target customers, the target messages. We can use your own staff or favourite designers to create beautiful marketing materials that work or use our own designers and promotions experts to help out.
If you are new to international marketing we can take time to coach you and your team on a successful marketing plan in Spain.
Translation, Interpreting
and Copywriting
We’ve found marketing materials in Spanish and English littered with bad translations where just a simple tidy up of a couple of hours could vastly improve the image of a company to its foreign customers. Are you sure the language is correct in your marketing materials?
Face to face interpretation: Difficult sales meeting or presentation to do? We can offer you interpreting services in person so you’ll never be lost for words and won’t miss what the other side is saying.
Digital Presence
Using our strategic planning expertise, our team includes local experts on web design and marketing and social media, so you get fresh thinking on your project. Whether it is a whole new website store you need or some advice on social media messages, we have the experience to deliver digital communication in Spanish or English.
Logos, Design
and Materials
Not sure what you need? We’ll listen and use our experience running marketing departments for international brands in various sectors of the economy. We also have a network of extra contacts in the advertising and promotion industries in the UK, USA, Latin America and Spain to use if needed.
Key services include:
- brand identity and logo
- websites, social media & e-mail marketing
- corporate brochures
- sales promotions devices
- advertising
- translation of text
English for Business
Whether you want to improve your reading, writing or speaking we can design a course just for you or your company. And we’re proud that our teachers are accredited by the University of Cambridge CELTA certificate scheme, giving you extra peace of mind.
How Spanish Approach can help you
We have two types of clients, choosing us for experience and flexibilty
Companies and organisations not from Spain or that want to increase business in Spanish-speaking markets
Spanish companies targeting international customers who need business support in English to help them grow.